11Mexico City · 2027
Participate
There are six ways to take part in the Week: with a café, with a lot from the guest region, by roasting that coffee, in the Brewers Cup, as a volunteer or as a sponsor. Each asks for and gives something different; here is each one, on its own terms.
For cafés
The venues are the cafés.
For seven days the city is walked bar to bar: a map, a printed guide and a program that take people from one neighborhood to the next. There is no venue. The venues are the cafés.
Each edition invites a growing region, and the week exists to put its lots on the city's bars with the full name of whoever grew them. Taking part means pouring one of those lots for all seven days, and telling its story well.
You don't need to be a big café or own the best equipment. The lots are approved by a blind cupping panel, so what you pour doesn't depend on who you know.
Two tiers, one crate.
Base tier
Base participation
Your entry on the map, the site and the printed guide; the region's lot on your bar; the tin with the two stamps, and the edition's crate.
Featured tier · few places
Featured café
Everything in the base tier, plus your café hosting one or more sessions of the program, featured placement on the map and in the guide, and your name on the edition's cover.
Yes, there is a fee, and this is where it goes: production (your two stamps, the tin, the signage, the photograph for your entry and the guide you appear in), promoting the week, bringing producers to the city and, later on, projects in the field. If you commit to buying coffee from the designated region, the fee comes down. The figures are in the invitation.
The hour with a producer does not depend on the tier. Producers are in the city Monday to Friday and their hours don't stretch to every bar, so they are allocated by the coffee: they go to the cafés pouring their lot.
What your café receives
- 01
Your entry
On the map, the site and the printed guide: address, hours, who roasts, what you're pouring, whether there's food and whether the entrance is step-free. It stays up after the week.
- 02
A lot from the region on your bar
Approved in a blind cupping, with the producer's card on show.
- 03
Two stamps and a tin
The lot stamp, the same at every bar pouring it, and your house stamp, the same all seven days. You design nothing: it all arrives made.
- 04
The edition's crate
The tin, the stamps, the ink pad, your copies of the guide and the window signage, in one crate that arrives in the fortnight before.
- 05
Visitors with the guide in hand
People walking neighborhoods that aren't their own, bar to bar.
- 06
Events at your place
Proposing an event costs nothing, whatever your tier. If it works it joins the program and the edition promotes it.
- 07
Official routes
If your proposal fits, your café joins one of the six curated routes.
What we ask
- Pour the region's lot for all seven days, with the producer's card on show.
- Buy at least five roasted kilos of the region's coffee. The edition sells it to you at cost, and you decide whether you roast it or a partner roastery does, at one published toll rate.
- Three drinks for the week, at a week price, all seven days and with a daily minimum. At least one made with the region's coffee.
- The tin with the two stamps on the bar, in view, during your usual hours.
- Stamp only visits that happened.
- Keep up to three courtesy drinks, across the whole edition, for the prize winners.
- Welcome two panel visits, each by one or two people from the organisation: one before the week and one during it. What they taste is on the house.
- Anything announced as part of the week is scheduled with the edition. Your other events stay yours.
- Accurate information: real hours, real accessibility, real capacity. And tell us if anything changes.
Timeline
- December 2026Sign-up opens
- January 22, 2027Sign-up closes for the printed guide
- January 29, 2027Event proposals due
- February 12, 2027Final event details
- February 2027Cafés photographed
- March 2027The guide goes to print
- April 2027The crate reaches your bar
- April 26 – May 2, 2027Semana de Café de Especialidad
The application formAvailable soon
See the applicationClose
For producers
Your lot, with your name, on the city's bars.
Each edition's region is chosen with the cooperatives, and the lots are approved in a blind cupping: the panel does not know whose coffee it is tasting, and the person who organises the edition does not sit on it.
Being designated and coming to the city are two separate decisions. If you don't travel, your lot is bought and poured just the same, at the same price and on the same terms.
What a grower receives
- 01
Your lot on the city's bars
Poured for all seven days, with your full name and your farm's on the menu.
- 02
Your entry in the Field Guide
A printed entry in the edition's guide, and the lot card on the counter of every café pouring it.
- 03
Direct sales, no commission
Roasters buy from you, at the price you set. The edition takes no percentage on the coffee and does not touch the price.
- 04
Blind cupping
A panel approves the lots without knowing whose they are, and the person who organises the edition is not on it.
- 05
If you are selected to come
The edition covers travel, lodging, a daily food allowance and entry to the week's sessions. No fee is paid for those days.
- 06
Five programmed days
A welcome dinner, an hour at a café each day, a roastery visit, talks and cuppings, and tables with buyers if you want them.
- 07
The edition's archive
When the week ends the site stays as the record: the lots that were poured and the farms remain on it.
How much coffee is bought
This is our first edition and we don't yet know how much of the region's coffee will be bought in total, so we can't promise you a volume.
What is fixed: every participating café buys at least five roasted kilos of the region's coffee. Roasters who buy 300 kilos pay a discounted fee, and from 600 kilos they pay no fee. How much is bought in the end also depends on how much coffee the producers can offer.
What we ask
- A sample of the lot for the blind cupping.
- The volume you committed to, dry and ready before the week starts.
- If you are selected and accept, the five programmed days, Monday to Friday.
How you get in
The call opens through the cooperatives of each edition's region. If you grow in an edition's guest region, or you represent a group of producers, write to us and we'll tell you where it stands.
Write to us →The application for producers.Available soon
See the applicationClose
For roasters
The region's coffee, roasted in the city.
Every lot from the region reaches the bars roasted by someone. Participating roasters buy the green coffee directly from the person who grew it, at the price that person sets, and roast it for the week's cafés.
The edition takes no percentage on the coffee and does not touch the price. Taking part as a roaster has a flat fee, discounted if you buy 300 kilos of the region's coffee and waived from 600. It's a first edition, so those thresholds depend on how much coffee the producers can offer.
What your roastery receives
- 01
Direct purchase, no commission
You meet the producers and buy from them. What you pay reaches the farm in full.
- 02
The producers at your roastery
During the week, each producer roasts their coffee with the roaster who buys it.
- 03
Your name beside theirs
On the site, in the Field Guide and on the lot card at every bar pouring your roast.
- 04
Partner roastery
Cafés that don't roast can send you their five kilos to toll-roast, at one published rate.
- 05
Tables with producers
Meetings with the producers during the week, to talk about the next harvest.
What we ask
- Buy the green coffee directly from the region's producers, at the price they set.
- Put the grower's name on the bag and on the menu.
- Close your purchase between November and February, when the edition sources its coffee.
- Host the producers at your roastery during the week.
How you get in
The roaster invitation goes out before the café one, because the coffee is bought months ahead. Write to us and we'll send it to you, with the fee, as soon as it's ready.
Write to us →For baristas
The week's Brewers Cup
- 16baristas
- 3days
- 5coffees drawn at random
Sixteen baristas, three days. Each round a coffee is drawn, the same for everyone and different from the round before: whoever reaches the final has brewed five coffees they didn't choose.
The prize matches the challenge. We'll announce it soon.
There are sixteen places: we read every entry and announce who competes. Tell us where you work, how long you've been behind the bar and why you want in. The final falls on Saturday, May 1, a café's busiest day, so we also ask whether your café can release you for those days.
Enter the Brewers CupAvailable soon
See the applicationClose
For volunteers
Seven days, many hands.
A week spread across a whole city runs on people who help: in the Coffee Lab, at sessions, on the street with the guide and with the invited producers. Coffee knowledge is welcome, but most roles don't need it.
The roles, what to expect and the application are on their own page. Dates and shifts are to be confirmed, and applying doesn't guarantee a place.
- 01Coffee Lab hosts
- 02Session support
- 03Field Guide support
- 04Producer hospitality
- 05Event operations
The application for volunteers.Available soon
See the applicationClose
For sponsors
Your brand, where the week happens.
The week doesn't sell reach, or logos over the content. It gives a sponsor a part of the week under its name, a place in the program and a legitimate reason to walk through the door of every participating café.
What goes into the crate reaches the cafés whole, and the edition takes no margin on it.